Use case · Sales

Increase average order value

Build more complete orders with relevant upgrades, add-ons, bundles, and complementary products.

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GDPR & AI Act compliant
5.0onShopify4.8onProduct Hunt

BuyScout® AOV impact

  • +19%Average order value lift among assisted orders
  • 21%Shopper acceptance rate for relevant add-on recommendations
  • +17%Increase in orders containing two or more products

Source: BuyScout® analysis of active client deployments

How does an AI Store Agent increase average order value?

BuyScout® connects the shopper's choice and goals with product relationships in the live catalog to recommend a relevant upgrade, compatible companion, or useful bundle before checkout.

The problem

Generic upsells miss the moment they become useful

Static carousels often recommend before the shopper's goal is clear. Post-purchase offers arrive after the shopper has already committed. Neither uses intent revealed in the live conversation.

That intent becomes actionable after the main product is chosen but before checkout: a missing component, compatible accessory, or meaningful upgrade.

BuyScout® uses that window to recommend only options that make the purchase more useful or complete.

7% → 21%
Add-on acceptance: generic placement versus a relevant, conversation-timed suggestion

How BuyScout® works

Waits for the main choice

BuyScout® recognizes when the main choice is clear and introduces the next useful option at the right moment.

Finds the right companion

BuyScout® maps bundles, upgrades, add-ons, and complementary products across the live catalog.

Explains why it fits

BuyScout® connects the suggestion to the shopper's goal, explains the tradeoff, and keeps the budget in view.

See BuyScout® recommend the right upgrade and add-on

RidgeLine 50 Tent

$189
Shopper:

Can two adults fit in RidgeLine 50?

BuyScout®: Comparing the tent dimensions
BuyScout®:

The RidgeLine 50 listing gives a 50-inch width but does not confirm that it is designed for two adults. RidgeLine 70 is documented for two adults and provides more room.

RidgeLine 70 wide forest-green two-person camping tent with orange trim

RidgeLine 70 Tent

$249Add to cart
Shopper:

Footprint included?

BuyScout®: Checking included and matching accessories
BuyScout®:

No—TrailGuard 70 Footprint is the matching add-on and is in stock.

TrailGuard 70 charcoal tent footprint with reinforced grommets and storage pouch

TrailGuard 70 Footprint

$49Add to cart

OutcomeThe shopper sees a relevant upgrade and matching footprint that would raise the product subtotal from $189 to $298 if selected.

How BuyScout® starts helping

  1. Connect

    Install BuyScout®, connect Shopify, and activate the AI Store Agent. Core skills start working automatically.

  2. Reads your store automatically

    BuyScout® automatically reads product and store pages and uses live catalog, cart, and product relationship data. Merchants can add store-specific merchandising context in BuyScout® Dashboard.

  3. Optional customization

    Optionally tune proactive recommendations, frequency, and messaging in BuyScout® Dashboard.

  4. Optional testing

    Merchants can test upgrades and add-ons and optionally refine the relevant store page or BuyScout® Dashboard guidance.

Before and after BuyScout®

Shopper momentBefore BuyScout®With BuyScout®
Main choice is unclearUpsell interrupts discoverySettles the main choice first
Required companion is missingShopper overlooks itExplains what is needed and why
An upgrade may helpPricier option lacks contextExplains the tradeoff
A useful companion completes the orderAdd-on is hard to discoverSurfaces it at the right moment

When this does not apply

  • Product relationships are undocumented. BuyScout® reads public compatibility and included-item details from the relevant product page. Merchants can optionally add store-specific relationship guidance in BuyScout® Dashboard.
  • Catalog data is unreliable. BuyScout® depends on accurate inventory and variant information and leaves uncertain options out of its suggestions.
  • The cart is already complete. Extra recommendations would add no useful value.
  • The add-on weakens the order. Products that reduce margin or increase service and return costs are not useful add-ons.

Frequently asked questions

BuyScout® increases average order value—the revenue earned per order—by recommending a relevant upgrade, add-on, or bundle after the main product choice is clear.

BuyScout® waits until the shopper's main need and purchase intent are clear, then introduces the next useful option before checkout.

BuyScout® connects the upgrade to the shopper's stated goal, highlights the meaningful difference, and makes the tradeoff easy to understand.

BuyScout® uses the live conversation, product choice, and cart context to explain a relevant suggestion rather than relying only on a static product list.

BuyScout® reads variants, included items, compatibility details, and catalog relationships before recommending a companion that fits the shopper's selection.

BuyScout® uses the shopper's stated budget, preferences, and cart context to compare relevant options and explain the tradeoffs.

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Continue reading

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